I love pioneering new frontiers; unconventional, crazy-smart ideas; fearless experimenters; rule breakers; savvy creatives; intellectuals; and economists (logic is a virtue).
If this sounds like you or your people...
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I love pioneering new frontiers; unconventional, crazy-smart ideas; fearless experimenters; rule breakers; savvy creatives; intellectuals; and economists (logic is a virtue).
If this sounds like you or your people...
Welcome to my portfolio. I’m a senior editor, content creator, brand developer, and writer with fourteen years of experience across eCommerce, digital media, and branding. I started my career during the mid-2000s when the digital revolution was just a ripple and have rode that wave of momentum from San Diego, to New York City for eight years, and onto Dubai and London at the forefront of Web3.
As a true progressive at heart, I bring a sense of adventure, tenacity, and forward-thinking mentality to everything I do, whether it’s concepting a photo shoot, crafting a brand campaign, pitching ideas, writing an article, or simply building
something from scratch (yes, I’ve worked in seven startup environments thus far). I come from a highly multi-cultural background—Chinese, Spanish, Russian, French, and Welsh—which fueled my global perspective, local curiosity, sharp intuition, and an innate ability to extract the essence of a concept and evolve it for the audience. I’m a creative to the core—to say I’m obsessed with aesthetics and good design is an understatement.